Amazon Honeycode [...] gives you the power to build powerful mobile & web applications without writing any code. It uses the familiar spreadsheet model and lets you get started in minutes. If you or your teammates are already familiar with spreadsheets and formulas, you’ll be happy to hear that just about everything you know about sheets, tables, values, and formulas still applies.

I am routinely amazed by just how much focus there is on "no coding necessary".

Is learning to use a spreadsheet with formulas really so much easier than learning to write loops and statements?

So many products seem to want to include in their marketing: "no coding necessary!"

Perhaps we could start promoting AudioBooks via the marketing tagline: "no literacy necessary!"

Or we could promote virtual digital tours of other countries by emphasizing: "no foreign language learning necessary!"

Or maybe (just maybe?) there is actually some merit and value in taking your brain on the long, occasionally circuitous, adventure of:

- learning to read your own language
- learning another language
- learning to code (in a language that a machine can understand)

I'm really glad that in the 17th and 18th centuries large numbers of people didn't continue to think that learning to read was something arcane and specialist and probably best avoided.

I am routinely amazed by just how much focus there is on "no coding necessary".

I wouldn't know for sure why, diff people = diff reasons, but at least among the "clients" and friends of clients, I'm seeing an increasingly growing intention of doing things by themselves, so no coding learning required. Webpage? check, SEO? check, community management? check, app developing? they are on it.

Sure, several are getting into the boat, and the results are terrible on every branch I mentioned. I couldn't care any less because diff people = diff worlds (not mine), but such things hurts the industry in two basic ways:

1. They think your trade (copy writing, SEO, coding, etc is way easy, so easy a monkey can do it).
2. Pride... now everybody thinks they know about "stuff" so they act like those annoying patients visiting the doctor, instead of checking in and listening, they already have theories and try to "guide and correct" the doctor who is annoyed as hell.

I wonder what all the back end of the "no coding necessary" shares with Amazon.

The adage "if it sounds too good to be true..." comes to mind.

Count me out.