Sure we were warned by some webmasters before, how do you adapt?. I've been a webmaster building sites with traffic and never buying any of it since year 2000. Experienced the power of message spreading, reach using the sites and also some good ROI (return of investment) in diff ways, websites produced money. I mentioned two separate points here:

1. Reach (message spreading, diffusion over the web), be it because you have a mission, an objective, building a community, building traffic, whatever.

2. ROI (return of investment) when your site actually makes some money, be it to pay travel, toys, your living or just your hosting and server expenses.

There can be other uses for your websites. Actually, both #1 and #2 come together when we talk about being (and staying) relevant. My sites still have what I can call decent traffic, but that's something we don't have to take for granted, many numbers are just bots or whatever disguised as a person, it's not he same as years ago. I remember a time where in some niches having 500 daily unique visitors represented a huge deal in ROI, I've seen the same niches today behaving half of what they used to having 2,000 unique daily visitors, so it's not just numbers.

I've seen a lot of changes:

A. Networking? Meeting people I've asked "do you have a website?" and many today just answer "I'm on Facebook", or "I have a fanpage", another option is Instagram or whatever.

B. Clients. I've seen a huge trend of people focusing on building fanpages, not websites. The amount of clients wanting both a website and fanpage are decreasing quickly.

C. Jobs. I see more and more cases of people wanting someone who can build fanpages and building some FB APP. The amount of jobs for coders and webmasters is going to extremes: too specific on each end, but many not even close to websites (webapps or network apps instead).

D. Regular people (AUDIENCE).. Well, it all comes to the public, the readers, your audience. What you want might not matter, you might want to build a product, an online campaign, a website, etc, but if your audience lives inside FB ecosystem then you are using the wrong bullets on the wrong weapon, that means you have to get involved on FB.


How are you adapting to this?