Is the content generated in a similar fashion? I've read articles written by AI bots and some of them even manage to make some sense, especially on technical topics.
To be clear, the tools I'm talking about here help me build websites, not create content. All websites need good content, whatever language or technology you choose to use. For this site, this content is lovingly created by hand (and actually quite beautiful I think).
So maybe that's part of the confusion. I'm handwaving the content part, because I'm assuming you're always starting a website with good content.
lucy24 had a very valid question. If you haven't had a viral uplift and you don't build links, the traffic must be coming from somewhere? Is it bought/semi-auto traffic? How well is it converting? Sure, I'm aware you don't have anything to sell yet, however, you must have some goals set up (like, clicking through to the next article or signing up for a newsletter).
Yeah, I owe lucy24 an apology for my grumpiness. Sorry lucy24! I put a few stats above but in case you missed them:
Time on site is > 2 min and av. pages/session is 5.8
site wide av. bounce rate is 30%
Repeat rate is about 55% in the second month
Conversion rate for information sheet download is 37%, and sitewide newsletter subscription conversion rate is around 6%
In May, traffic was primarily from social media (almost 100%), but this month it's a healthy mix of social (40%), direct (20%), email (20%), and other referrals (20%).
All of the numbers above are non-paid sources.
I started playing with paid on this site this week. To follow on to my question above, I'm now starting to supplement with paid display traffic where I'm buying spots on my top SERP competitors. I set up two campaigns:
1. Placements on top SERP competitors - this is a display only image ad campaign restricted to placement on specific pages on my competitors sites where I can make an ad I'm sure will have solid CTR because of poor page design. Like I said this is a lab site so it's low budget, but:
impressions: 65,852
clicks: 838
ctr: 1.27%
cpc: $0.08
information sheet downloads: 389 (note that these aren't necessarily unique)
newsletter signup: 16
2. Then, I set up a remarketing campaign to target those downloaders only, on any available display inventory
impressions: 8,826
clicks: 116
ctr: 1.31%
cpc: $0.18
newsletter signups: 43