Hi,
I am Tess & new to webmaster world.com.
I had a redesign / redevelopment done for a news website of about 5 million pages.
We completely redefined the architecture moving from sub-domains structure to the sub-directory one with optimized URLs.
The problem we faced & knew was we wont be able to redirect all the pages / celeb galleries etc from the old URL structure to the new one due to technical restrictions.
We selected the top performing 50K to 60K pages and have redirected them to the new URL structure.
Traffic has been down as understandably by about 50% initially & now its down by approx. 30 - 35%.
This has been the story so far.
The problem now is, we had those pages still up and running in the old servers so visitors from search engines will still be able to access the old site (Only the new news would not appear in it).
But now, I have been said that the old server cannot be continued and I have put in a soft 404 page for the old URLs so Google doesn't flag my site it sees millions of pages responding with a 404 error.
Can anyone let me know how I can move forward from this situation. I would like to know if there are any alternatives to what I have done or if I have done it wrong or right.
Hoping to get some help from you guys. Thanks in advance.