Forum Moderators: phranque

Message Too Old, No Replies

U.S. November Search Share For Bing, Google and Yahoo

         

engine

6:58 pm on Dec 16, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



U.S. November Search Share For Bing, Google and Yahoo [news.cnet.com]

Bing's share of the search engine market crept up a bit in November, while Google and Yahoo both were relatively flat, according to the November U.S. Search Engine Rankings from ComScore.

For the month, Bing saw its share of the U.S. search market inch up 0.3 of a percentage point, the same as it did in October. Google and Yahoo both lost only 0.1 of a percentage point. A drop like that would be meaningless to most companies, but especially to Google, which still holds a commanding 66.2 percent chunk of the search engine market.

Though it's been losing more and more share overtime, Yahoo is still in second place with 16.4 percent of the market. Bing, still in third place with an 11.8 percent share, has slowly been playing catch up with Yahoo.

aristotle

2:06 am on Dec 17, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There's one part of the Comscore report that confuses me. It says:


Google's "powered by" share, which includes branded searches run at its own sites as well as AOL and Ask.com, was 69.2 percent, the same as in October. Bing's "powered by" share, which covers searches at Microsoft sites as well as Yahoo, was 24 percent, a gain of half a percentage point over the prior month.


But if you look at the individual search shares for Yahoo (16.5%) and Bing (11.5%), they add up to 28.0%, not 24%. I also thought that Bing is powering web searches from Facebook pages, which would add even more.

Also, according to the Comscore chart, the share powered by Google is 72.0%, not 69.2%.

The numbers are inconsistent