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Google hates my legit and quality site and I don't know why!

About Google's penatlies and how recover from them.

         

anotherguy2

4:32 pm on Dec 12, 2010 (gmt 0)

10+ Year Member



Hello!

I feel that I'm loosing hope. I need you soo much to explain me why this thing is happening. I'll try to keep it short, but if you need more details I'm ready to provide them.

Basically I'm in the software directory business. A few years ago a new major platform by a big company was launched and I was the first to jump on the bandwagon and announce our software directory, where developers can submit their apps for this operating system.

I was the first and for quite some time there was no competition. Google gave me great positioning with all possible keywords, but the traffic was not big cause the OS was not yet so popular. Then competitors started to pop-up. Some of them were experienced seoers, who already had some similar site but just for another OS.

Then I moved to another domain let's say from "my-site.com" to "mysite.com" (without hyphen) ofcourse with 301 redirect. Then in about a year moved again from "mysite.com" to something like "myportal.com/mysite" where the content of the old mysite.com was now placed in a separate section of the myportal.com site. The domain myportal.com was existing for about 1 year prior to this, but had just a single "welcome" page.

After the first move from "my-site.com" to "mysite.com" the indexing didn't suffer much and I still was on the lead positions on all great keywords. At this period of time the traffic and popularity of this OS were growing very fast. But after the second move from "mysite.com" to "myportal.com/mysite" we lost almost all traffic and all ranking (((((( In both cases we used 301 redirect. In the second case the structure of the site was also changed.

We thought it was temporarily and continued to build the site, improve on-site seo and off-site seo. But traffic from Google was growing veeery slow.

Now when we try to build links to the section "myportal.com/mysite" of the site using the keywork "my site keyword" for example, Google DROPS this page VERY far behind and shows in the first 10 positions only the main page "myportal.com" (which is not perfectly relevant to this keyword) still behind our competitors.

What might be a problem here? Was I creating too many links with the same keyword to a single section of the site? I know I probably made a lot of mistakes along the way and probably received and still keep a lot of penalties from Google, but damn I want to learn how to get our of this! I know that my site a VERY helpful to the users and I receive a lot of nice feedback from them. My most successful competitors here are very sleek people (but very good SEOers!) and use half-automated and sometimes unethical tricks. At the beginning they were even stealing my content. They don't even host the software which they are offering for download on their servers, but hot-linking wherever they can.

But guys, come on, I'm not whining here! I want to learn the seo better and get what I deserve - my high positions and people who are searching for that what I offer with my site.

Please, please give me advices, tell me what's going on here. What have I done very wrong? What can I do to recover the positioning and traffic?

Thank you!

creeking

7:19 pm on Dec 12, 2010 (gmt 0)

10+ Year Member



I have no ideas on the search results problem.

but, could you tell us why you changed domain names *twice* after the site was established on the first domain?

jimbeetle

7:35 pm on Dec 12, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yeah, the double domain moves and the change of site structure during the second move are the things that first jump out as possibly being problematic.

The first thing, of course, is to check that the 301s are actually returning 301s. Then, be sure that you aren't chaining 301s -- A > B > C -- but A > C and B > C. Lastly, when the site structure changed, did you put in place page-to-page 301s or, as some folks mistakenly do, redirect everything to the home page?

anotherguy2

8:15 pm on Dec 12, 2010 (gmt 0)

10+ Year Member



At first thanks for the responses!

@creeking: the first change was because the first domain included hyphen, and I already had an established network of sites w/o hyphens. I'm a little bit of idealist type, so I wanted my brand sites to look similar. It was a painless move anyways, I didn't loose the traffic that time and the structure of the site was kept the same. This kind of change is also recommended by Google in their guidelines. The second move was much more dramatic. I changed the structure of the site. I also dropped one important keyword from the domain name and pushed it to the url path after the domain, look what I mean:

Domain A was e.g. www.rubber-toys.com
Domain B was e.g. www.rubbertoys.com
I decided to skip the hyphen because I also had sites like www.woodentoys.com, www.plastictoys.com and thus all 3 sites now looked similar. Also, I learned the hard way (but too late) that in the english speaking internet webmasters and visitors try to avoid using hyphens.
The domain C was then www.toysmaster.com/rubber
I actually moved all of the other domains this way too, e.g.:
www.woodentoys.com -> www.toysmaster.com/wooden
www.plastictoys.com -> www.toysmaster.com/plastic

Why did I move the second time? Because I decided to create a catchy own brand name "toymaster". Now people talk a lot about my brand and it looks not so generic and keywordish as before with those generic domains, where I was just one of the many. The downside is that I see only third of the previous traffic from Google for the last 3 months. And my competitors with "generic" domains see the highest grow after I dropped from the SEPRs and they took my place. You know, it's a bad feeling to be noone if you was the first before :)

anotherguy2

8:20 pm on Dec 12, 2010 (gmt 0)

10+ Year Member



@jimbeetle OMG! I'll kick my head now with something hard! How lame is that! My current redirect actually goes like A -> B -> C! I even didn't pay attention to that. Thanks a lot buddy! Leaving for now to hack redirects in .htaccess! Let me guys know if you have another suggestions, you are awesome.

jimbeetle

8:34 pm on Dec 12, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Glad to be of some help, but I've been around long enough to know that if a fix is seemingly that easy it's always worth rooting around under the hood to see if there are any other overlooked problems. Check everything you can and see what develops.