Its in the automotive niche(cars) and provides news and videos of latest happenings from the auto industry.

The site is 5 years old and gets around 20,000 uniques a day (weekdays) and just under 2 pages per user.

The site is all unique content and I would like to think high-quality.

The traffic is quality traffic with much of it coming from several sources - google and other major search engines as well as substantial daily repeat traffic. It also has substantial RSS, Twitter followers.

The site averages around $3,000 a month in income (adsense, infolinks (used sparingly to avoid cluttering content with many underlines) and couple of direct ad sales each month) and the cost is appx. $500 to $700 in outsourced content (don't write the content myself anymore). I am sure it can earn substantially more. I am pretty ameteurish when it comes to fully utilising a site to maximise income. For example, I have very little knowledge of affiliates. In fact, I am also pretty poor at site optimization and feel search traffic can be increased dramatically by someone who is very good at optimizing.

I know people usually value sites based on a 12 to 36 months (1 to 3 years) approach but I feel not all sites should be sold based on this method. In my opinion, this site should be earning more and has huge potential and provides a bankable income as long as the site is updated with content daily (or 5 or 6 days a week).