Forum Moderators: phranque
For starters, community-oriented gamers expect to see a website that is themed similar to the game in some way. They do not tend to gravitate towards sites with more commercial designs (exceptions being [those] that have exclusive content)
My site is very commercial looking in nature simply due to a lack of resources to make themed skins for every game we support.
That said, I'm looking for ways to reduce the commercial feel of the site, and one suspected culprit is the advertising displayed on the site, but this is purely a gut feel.
It would seem to me that ads immediately turn users away. We don't have popups or anything obnoxious, but we do have a fairly large roadblock (728x90 + 300x250 right under it) which of course doesn't always have the most visual appealing or relevant advertisements in it.
So my question is, do you feel that if I removed these advertisements during the "build up" phase of a game (that time before it's released), that it would retain visitors better? Or are web users (mine, in this case, are picky gamers) more tolerant of advertisements than I give them credit for?
Any feedback or input would be appreciated :)
[edited by: phranque at 8:19 am (utc) on Sep. 5, 2009]
[edit reason] specifics [/edit]
I was asking whether or not the presence of advertising on a website negatively affects a first-time user's perception of that site.
I suppose this varies wildly from one demographic to the next. My demographic is an incredibly picky tech/web savvy variant of the young male population (14-30). I KNOW what they expect of a website in terms of design, content, and layout, but I don't know how they respond to the presence of advertising.
I guess my question is similar to this thread though:
[webmasterworld.com...]
The difference is, my website is more of a resource/community "fun" site than anything else. It's very similar to this website, except that it's geared towards gamers.
The ads on this site are very minimal, and Im wondering if that has a POSITIVE effect on the credibility of this site (again, think of first time visitors)
My demographic is an incredibly picky tech/web savvy variant of the young male population (14-30). I KNOW what they expect of a website in terms of design, content, and layout, but I don't know how they respond to the presence of advertising.
Sites with a lot of ads, or pages which are all/mostly advertising above the fold, or which have so much advertising per page that even small articles are split into multiple pages do annoy users.
I, for one, will try to visit a different site to get information, only visiting the ad-plastered site again under sufferance.