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Global / Regional Site Architecture

What's the best architecture for a Global Site made up of several regions.

         

marketplace

5:05 pm on May 14, 2009 (gmt 0)

10+ Year Member



I am working with a customer that wants us to build a Global Site made up 4 independent regions (customer's products and data are regional). The regional perspective avoids having to build sites for every county.

It gets a little complicated when trying to figure out the best structure for the sites in terms of customer accessibility, search engine considerations, and content separation...and a multitude of other issues all at the same time.

One of the proposed ideas was to use domain prefixes to solve the problem as follows:

TLD: example.com

Regional North America: na.example.com
Regional South America: sa.example.com
Regional Europe: eu.example.com

Does anyone have concerns with this model or would recommend an alternative?

[edited by: phranque at 9:09 pm (utc) on May 14, 2009]
[edit reason] examplified domains [/edit]

BradleyT

5:54 pm on May 14, 2009 (gmt 0)

10+ Year Member



Personally I like
example.com/na/
example.com/sa/
example.com/eu/

This builds the root domain link profile stronger than if you used subdomains because each subdomain is it's own "domain".

And you can specify geo-targetting to folders inside webmaster tools so you shouldn't have much issues with SEO.

bill

11:21 pm on May 15, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Welcome to WebmasterWorld marketplace.

The regional perspective avoids having to build sites for every county.

But then you arguably lose the benefits of having a local ccTLD. You'll lose a lot of local SEO opportunities for specific countries.