Forum Moderators: phranque
I've recently started working at a design agency who previously hadn't worked with web sites much, and when they did the brief was delivered as a PDF document. Unfortunately for me, the quickest and easiest way for them to do the concepts and initial designs is to design in Quark, their usual print design package...
Here's the typical process involved in making a nice XHTML standards-compliant website:
Of course the creative designers are familiar with Quark and don't want to use anything else, and the web designers need to get everything into Fireworks to slice and export.
Limitations and issues are as follows:
The only alternative solution is to take the design from Quark and into Illustrator, and then use Illustrator to create PSD files, and import these into Fireworks.
I'm sure this process looks familiar to many of you out there, and I'm hoping you can share your thoughts and design processes with us all to improve efficiency throughout the design world!
Steve
Just wanted to offer a quick suggestion that you may have already thought of, and it just might not be possible.
Switch to Adobe Creative Suite. It's a software package that was created for exactly the work situation you're in. I work in print and web, and to have applications that can share the same information is wonderful.
If I start a project in InDesign I can take everthing into Photoshop for web materials. If I start a project in Photoshop I can take everything into InDesign for a print job. Since Adobe has acquired Dreamweaver expect some cool cross application voodoo with that too.
It will require the staff to learn a little more about each others needs though. For example the web guys are going to have to learn more about print...color models, postscript, print resoloutions, etc. And, vice versa for the print guys.
The reason it may not be an option is that it could really hit your budget getting everyone updated to a new software package. Add onto that the training that will be needed.
PS. Your print guys may grimace at the thought of using InDesign (I know I did) if their only experience with it came from an earlier version. But, it's really advanced, I now prefer to use it over Quark.
Best of luck!
I once helped a company train their print designers to design for the web. But that was 1995, and there wasn't much other choice. Fortunately, the web was new, the designers were flexible, and excited about learning a new field.
In 1995 color gradients were all the rage! You really had to twist their arm to not do that, as it doesn't work well as a GIF. (Or PNG, for that matter.)
Why beat your head against a wall this way today? It's unnecessary.
This goes both ways, of course. I just scream when I see a business card or brochure with pixel art...