Its impossble to say how much Adsense would pay...unless you place adsense on your site and see what happens this is something id recommend you do.

For an indication of how much youd receive how about starting and adwords campaign, just for interest, and see how much the word is going for on there?

This sounds fishy. How are you getting mortgage-related traffic on a gambling website if you don't have any mortgage content?

"fast cash" :) in meta tags

I am a large gambling affiliate. A friend of mine, who knows my SEO abilities, recently gave me a mortgage related website that he told me to run with (he'll get 50% of the profits). I now have the traffic pouring into the website, but right now there is not a single ad on the website, it's 100% content. I have never used Adwords or Adsense before (they don't allow gambling ads) - what % of what advertisers are paying for a keyword (Adwords) does a content provider running Adsense make. Like is Googles cut huge, or do they pay a large amount of what the advertising is paying, to the person hosting the ad?

LOL, probably need to pay-off their gambling debts!

Also - if you get a Adsense account can you post ads on tons of different domain names with the one account?

If you have heavy experience as a gambling affiliate you shouldn't have much of a problem translating that to the mortgage sector, it's just as competitive.

There are a bunch of halfway good mortgage programs out there with pretty good payouts per lead. If I can dig up a link to one I was checking out a while back I'll sticky it to you.

CJ has some good paying affiliate programs for mortgages.

Bankruptcy might be another good topic, especially since the number of foreclosure's are rising ;)

Bankruptcy might be another good topic, especially since the number of foreclosure's are rising ;)

Plus it can tie in nicely with the gambling site!