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Newsletter management

keeping newsletter on server

         

reprint

11:48 pm on Jan 28, 2007 (gmt 0)

10+ Year Member



I am trying out keeping the newsletter itself on my server and sending out an email with a link to it. The pros are that it can be a text only email and can be short, the newsletter can have anything i can do on a webpage. The cons are that a text email has less impact and it requires one more step in clicking the link to the server newsletter.
Anyone with any thoughts or experience?

cameraman

6:55 am on Jan 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It depends somewhat on what you want to achieve with the newsletter.

If the newsletter is entirely to inform the recipients, period, then you may as well send them the whole enchilada. If the email is in html form you can leave the graphics on the server and just link to them in the emailed document so the recipients don't have to actually download the graphics (it really amounts to the same thing, but you know what I mean).

However, often something like that is a carrot to lure the people back to your website to interact, stay involved, etc. If that's your intent then craft the email so that it gives them enough of each article that they get the 'headlines' with links to details or more on this story. Then you've got something that's a lot more exciting than 'here's the newsletter link' and short enough that people will actually look at it instead of thinking 'oh I'll come back to this' and forgetting about it. I know it works with me :)

reprint

3:50 pm on Jan 29, 2007 (gmt 0)

10+ Year Member



Thanks cameraman. I would like them to return to the site. Add teasers to the email is a good idea.