Do a limited amount of targeted paid advertising for people outside the US. The aim is NOT to buy all your new demographic, but rather to get new people to see your stuff and get it talked about outside your usual readership.

For example, I still have the bulk of my visitors from the US/EU, but by doing ads in AdBrite and AdWords explicitly targeted to other countries (or even non-English users) I've managed to spread my audience around the world quite well. My hottest cities are now typically London, Paris, Beijing, Mumbai and Los Angeles, in random order.

I also have mirrors on several places in AsiaPac, terribly under-utilised at the moment, but I believe this is a long-term thing.

Rgds

Damon

Of course, once they get there, that have to be able to read it, do your pages offer multi-lingual versions?

Thanks for the replies.

I'm not 'sure' that advertising would help my site a great deal, and I'm not sure people would really talk about it, it's just not that kind of site. People come, view the content(help info) and leave.

I do not offer any multi-lingual capabilities, as it's taken me long enough to write my content in English!

Would links from, for example, UK sites help?

I read a list of really successful money earner websites.

The one thing they seemed to have in common is that they were translated into other languages.

Some were in up to 8 other languages. Seems an easy way of targeting users with the same content.

So translating your site may be the best way.