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Websites face four-second cut-off

speed is still a big issue

         

dillonstars

3:49 pm on Nov 9, 2006 (gmt 0)

10+ Year Member



If a website takes longer than four seconds to load, shoppers are likely to abandon it, a survey suggests.

The research by Akamai revealed users' dwindling patience with websites that take time to show up.

It found that 75% of those questioned would not return to websites that took longer than four seconds to load.

from BBC News [news.bbc.co.uk]

This is a pretty hot topic at the moment, and ways of speeding up your site's loading time have been covered a bit recently here on WebmasterWorld:

[webmasterworld.com...]
[webmasterworld.com...]

I must admit that when I come across a site that has Google Analytics code (or similar) placed somewhere other than the bottom of the page and it causes the page to load slowly I do get very frustrated.

I am also unhappy with the load time of my Joomla based sites.

BeeDeeDubbleU

4:19 pm on Nov 9, 2006 (gmt 0)

dillonstars

4:23 pm on Nov 9, 2006 (gmt 0)

10+ Year Member



thanks, I wonder if people are still this impatient when surfing non-e-commerce sites too...

varya

4:32 pm on Nov 9, 2006 (gmt 0)

10+ Year Member



At this rate surfers are gonna expect instant page load in a couple of years.

The first time I came across load time patience stats, folks were willing to wait 15 seconds.

A couple of years later they were willing to wait 7 seconds.

Now it's 4.

Broadband isn't making people more patient and willing to wait for huge complex content to load, it's making them less patient.

I'm sure similar expectations apply to content sites.

BeeDeeDubbleU

11:53 am on Nov 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It's not really four. See the other thread for more info.

[webmasterworld.com...]

intempo

2:58 pm on Nov 10, 2006 (gmt 0)

10+ Year Member



Four seconds - it's not a criterion for site quality. Site must have user-friendly interface and show its main ideas simply and distinctly.

The second criterion, to my mind must be the idea (which profit user can get from the site: humor, money, knowledge, software).

And the third criterion is the navigation; it must be simple and intuitively obvious.

Of course a site must be loaded fast, no more than 10 seconds (not cashed). Site with AJAX can load up to 10 seconds, but after loading they mostly work faster than not AJAX sites. Not AJAX site loading limit is really 4 seconds, but if you are a skilled web developer, this time will be enough for you.