Forum Moderators: phranque
Social networking juggernaut, owned by News Corp was the No. 1 video site in July, trouncing popular YouTube, seasoned Internet companies, like Yahoo and granddaddy media outfits, like Viacom.This is pretty significant considering that YouTube and Google Video have gotten all the press when it comes to who's garnering the biggest video-viewing audiences.
According to a new video report that comScore Media Metrix will begin offering starting Tuesday morning, 37.4 million unique individuals watched a video on MySpace in July. All told, they collectively watched 1.4 billion videos.
Martketwatch Report [marketwatch.com]
YouTube has set itself up in such a position where media outlets are starting to use it as a platform. That's a major difference to the way that MySpace operates.
To put it another way, that the bulk of visitors watching a video on MySpace are doing so for social reasons (a friend referred them there or they're browsing). Someone is showing the user their content.
YouTube visitors by contrast are actively seeking their content. Now where have we heard that before?
I know which one I'd rather be advertising on...
