Forum Moderators: phranque
For a site eastablished since last 2 years, we were planning to add several subdomains to this site... something like about.com does. Checking about.com found they are interlinking maximum of 8 links to there other subdomains, across this sites + 1 link to there homepage.
Our target is not keyword rich DOMAIN or URL, but ease for our end-users at the same time we care about search engines not penalysing us.. will following this approach be a good deal? or we just follow directory based architecture..
We rank 1st result for a very common/popular word on yahoo + msn at the moment.. will sub-domaining hurt/penalise?
Thanks.
There was a recent fad for subdomains, which seems to be passing (unless users just aren't talking about it).
In general, SEs treat subdomains exactly like they'd treat any other domain - so a site with four subdomains appears as a bunch of five sites.
Immediately there are risks, especially if all the sites are swapping links with yet more sites.
You are also dividing your marketing, between five sites, your incoming links between five sites ... your ranking between five sites.
Not to mention visitor confusion.
Advantages? I cannot see one! If a bunch of content deserves a site of its own, by all means. If not, use a folder.
If a bunch of content deserves a site of its own, by all means. If not, use a folder.
One can find new sub-domains rising everyday for google/yahoo/msn etc.....
Do SEs bypass this rule for themselves?
For 'the average webmaster', there are virtually no good reasons to use them - and plenty of reasons not to.
And from an SEO point of view, they are a disaster. (Been there, still wearing the T-shirt!)