Forum Moderators: phranque
I have a website with a massive amount (19,000) of webpages and inter-links to those webpages. The problems is G and Y! don't really rank the pages with the products for sale that well and a lot of the other pages are just the same generic message that states that the product is unvailable or might be in stock, but needs to be searched manually.
What can I do to enhance my search engine rank? Should I get rid of a lot of the generic pages or no?
Regards,
Mike
Your ranking problems are maybe because you're in a very competitive field? If that's the case, you could think of adding fresh, pertinent content on a regular basis, and aim at becoming the absolute authority for your market. That should bring in unsolicted links on a steady basis and make you look good to the SE's.
You may well have duplicate content issues on many pages; this is not necessarily a problem for you, so long as key pages are being indexed; but 'good housekeeping' says to remove as many as you can.
Plus the issue is becoming so widespread these days, that while not a penalty now, I'd make no bets about the future!
Keep the individual products as subcategory links off of there. Maybe throw in a few purchasable "featured items" and a good unique description for that brand or category and make sure each product page links back to the brand or category and home.
If you don't have good and unique descriptions for each item then keep them short and do display the part number. You wouldnt believe how many people search for exactly what the want.
ie: widget 123456
home> brand or category > subcategory > product
of course that's just what has worked for us ...
and a lot of the other pages are just the same generic message that states that the product is unvailable or might be in stock
I'd start by having products that ARE in stock, and/or at least being definative about whether they are or not.
I'd say that Google has correctly concluded that your site isn't very useful. How useful is a site that can't even tell you if products are in stock or not?