I don't see how losing thousands or hundreds of thousands of followers should upset anyone if they are not real followers
the phrase "all things being equal" comes to mind.
There's no getting around the fact that among the many things Twitter, numbers are a huge metric. When other medias mention who tweeted what, they always include how many followers they have.
Those who are not power users of Twitter can miss the fact that Twitter can be an extremely powerful resource, if used in the right ways.
The *appearance* of presence is the single most obvious dynamic on Twitter. Big numbers is power. Big numbers increases street cred. Big numbers equals credibility (in Twitter terms.)
Example: Last year Kylie Jenner tweeted she would stop using a product and in an hour the stock fell significantly.
After I hit 50k followers, my traffic jumped and my ad revenue increased. I also sold more in-house ads and continued to do so.
I don't follow anyone. I don't spend time on Twitter at all. I just load up a flatfile of prewritten tweets in the morning and occasionally check my metrics.
But I have a lot of respect for the power of Twitter.
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