A big chunk of those "likes," "retweets," and "followers" lighting up your Twitter account may not be coming from human hands. According to new research from the University of Southern California, up to 15 percent of Twitter accounts are in fact bots rather than people.
The research could be troubling news for Twitter, which has struggled to grow its user base in the face of growing competition from Facebook, Instagram, Snapchat and others.
This is what you get, when the whole point of the site is having a large number of followers and not the contentI get quite a lot of human traffic from Twitter. My site is content rich. Many go on to read articles from other pages. I consider Twitter a huge traffic source. As I said, I block the bots.
How much valuable content is there on Twitter?Quite a lot if you actually engage with it. Most people who don't see the value in Twitter, don't really use Twitter.
And who has time to sift through all that noise? Bots have plenty of time.If you're careful when you select people you follow, you'll find yourself saying "who has time to read all of that extraordinary material?"