I have a client who is expanding their business, they will now operate from 2 locations in the same area. I'm not using real business names below, I'll use a example exhibition just to articulate the scenario.

Location1 will be known as - exampleisland
Location2 will be known as - exampleforest

The company will now operate as Example Sanctuary and own and operate the 2 locations separately.

Their current website which is Location1- www.exampleisland.co.uk will change to the umbrella company - www.examplesanctuary.co.uk and on this new umbrella company website, there will be an option to visit the example island or the example forest.

As you can imagine, because they're operating within a close distance to one another, it makes sense for them to adopt an umbrella company and showcase the two locations on there, as otherwise, both locations would be competing for the same keywords.

My question is how to make the transition from the existing location domain exampleisland.co.uk to the umbrella company domain examplesanctuary.co.uk without losing any of the existing keyword rankings.

Because nothing architecturally nothing is changing on the website my thoughts so far have been that before the switch happens we;

- Include in the banner on the home page Example Island - Part of the Example Sanctuary Group
- Perform a backlink and unlinked mentions audit and change as many associations of example Island, to the above "part of the example sanctuary group".
- Get more unlinked and linked mentions

Am I missing anything?

[edited by: not2easy at 2:15 pm (utc) on Sep 5, 2022]
[edit reason] exemplified for Charter compliance [/edit]