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What is causing bogus redirects in traffic reports

spoofing the real url

         

Lorel

6:21 pm on Nov 19, 2019 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I hope this is the correct forum for this question.

I keep seeing bogus links in the list of referrers in traffic programs. It gives one url and you end up on another via a redirect and it's always a site advertising get more traffic to your website like xtraffic dot plus.

I did a header check on the original link and it shows a 302 which goes to google then to the above site.

Are these signs that the website that appeared in the traffic program has bought a service that gets more traffic to your website?

If not, can someone explain what's going on?

RhinoFish

7:00 pm on Nov 19, 2019 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



You're seeing them in Analytics?

If so...
[searchenginejournal.com...]

NickMNS

7:48 pm on Nov 19, 2019 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It is referrer spam. As pointed out by RhinoFish.

Are these signs that the website that appeared in the traffic program has bought a service that gets more traffic to your website?

No, quite the opposite, it is fake traffic. The requests were made directly to the Google Analytics end point, with fake referer data. If you look for this traffic in your raw server logs it will not appear as there were never any requests made to your server.

The goal of referrer spam is to get Webmasters that watch their traffic, to think "Oh look a new referral, thus a new link! Let me see where it is coming from." Then the unsuspecting webmaster follows the referrer path to a website, a site that can potentially contain malicious code or to simply promote some spammy service.

This spam can be easily filter in GA, but not as is recommended in the article linked by RhinoFish. That method works but only specifically for referrers that you have already seen.
The most effective method is by setting a filter that only allows traffic from the hostname == your domain.

Lorel

8:44 pm on Nov 19, 2019 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Thanks much @NickMNS and @RhinoFish. I'll check into it.

not2easy

9:07 pm on Nov 19, 2019 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



One place to start (just mentioned earlier today in a different thread) is here: [webmasterworld.com...] though that case was in relation to GA and invalid traffic. A search here for referer spam turns up a lot of reading.

tangor

9:28 am on Nov 20, 2019 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



This is an on-going problem! Learning how to deal with it is essential to keep logs "readable" for real traffic. :)