Robot Guidance for better indexing

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Robot Guidance for better indexing

cormacm82

5:34 pm on Jan 11, 2010 (gmt 0)

Hi guys,
A client has a number of pages ranking quite well in the SERPS for a range of approximately 30 keywords.

However, the homepage out ranks the interior pages for certain keywords. This is obviously bad since the interior pages are better landing pages. For example the homepage ranks for the term "Orange Jumper" but there is an interior page all about orange jumpers at example.com/orange-jumper.html and the homepage doesn't even mention "orange jumpers".

What practices can I put in place so that bots index the interior page over the homepage? The only mention on the homepage of "orange jumpers" would be a link to the example.com/orange-jumper.html page.

I already have a sitemap.xml file in place

[edited by: makemetop at 11:22 am (utc) on Jan. 12, 2010]
[edit reason] Please use example.com - it belongs to no-one. [/edit]

makemetop

11:27 am on Jan 12, 2010 (gmt 0)

Bots do not index one page "over" another. Spiders index all pages equally (if they spider them at all). It is the individual search engine algorithms that then decide to "prioritise" which pages to show for a particular search.

The best way to get internal pages to rank over the home page is to get good external links from sites referencing the page you want to rank. In your case, sites about orange jumpers linking to your orange jumper page.

Assuming that the appropriate page is as well optimised as the home page - then "link power" can make your internal pages show up more frequently.