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Marketing ideas for niche store

Marketing ideas for 1yr old niche store

         

thetmz

8:18 am on Aug 11, 2009 (gmt 0)

10+ Year Member



Hello,

I am running a niche web store for more than a year and almost have no ideas for driving more traffic and getting more sales (which is obvious they are pretty low now). I believe most of you who went through this phase could give me a bit of advice.

To begin with, I will try to explain what I have tried.

1) Link building and giveaways/feature stuff on same category blogs. There is an employee dedicated to communicating and researching of these blogs. Very slow process, very low reply ratio etc.

2) Google AdWords. Because the niche is rather specific, there is no high search ratio on AdWords. Do not wanna go in broad area where "sharks will eat you alive", therefore I am focusing on phrase keywords. Getting clicks, sales are VERY low from adwords.

3) Paid banners. Tried that on some sites at the beginning with 0 results. Not doing that again.

4) Social media campaigns. Twitter, Facebook. Everything is growing, topic-related followers etc.

5) Blog. Content building. Very slow process but it's being performed. If the blog has no traffic - this isn't helping traffic-wise (not speaking about SEO).

6) SEO. The site is pretty good optimized and might be re optimized professionally on the fly.

7) Established "Subscribe to newsletter and win monthly price" and "reward program" (to give people real money even for registration, later on for buying stuff). This works when you have traffic, and, of course, sales.

Do you have any more thoughts what to do NEXT? I can gladly give you an URL if you need.

The niche is not good for entering "mass" directories like shopping.com or ebay. BTW, for some goods, have tried ebay as well. I am interesting in selling through web store instead of ebay.

Thank you all

majjk

10:19 am on Aug 11, 2009 (gmt 0)

10+ Year Member



4) Social media campaigns. Twitter, Facebook. Everything is growing, topic-related followers etc.

5) Blog. Content building. Very slow process but it's being performed. If the blog has no traffic - this isn't helping traffic-wise (not speaking about SEO).

Social media... I'm sceptical. If someone can show me proof of this working, then I'm willing to accept that I might be wrong, but otherwise...

Blogs. I have seen tons of companies having their own blogs. All of them deserted with 0 comments. Also, do they ever get any traffic? I never seem to get a company blog in my search results when searching for a product, so it wouldn't surprise me if their traffic is very low.

How are you ranked in the search engines?

thetmz

10:28 am on Aug 11, 2009 (gmt 0)

10+ Year Member



I would say "good" for specific niche keywords (page #1).
The problem is that these keywords have low search ratio per month (according to Google Keyword Tool).

There are some broader keywords that we appear on page #1 as well. Google organic traffic is our #1 traffic source whatsoever. It's still too low. Very low.

majjk

10:35 am on Aug 11, 2009 (gmt 0)

10+ Year Member



are you selling products that cost $1000 or $10? if you need to sell lots to make ends meet, them of course low traffic is a major problem...

thetmz

12:21 pm on Aug 11, 2009 (gmt 0)

10+ Year Member



selling items starting at $7 to $200.