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Okay Ill explain my situation. BTW, before I begin, I am making up the actual keyword and domain name for obvious reasons.
With the work I do, I was aware of a new type of surgical implant that was going to become available. The name of this implant is "Szezirods" (made up word for this thread).
I have done research into the name/word and it is quite a unique name. In searches only a 100 or so results appeared (well did). Now its like 40,000.
The word is not a brand name as such but more like a "type" of something. Its a type of implant for knee reconstruction. So you could have a Pfrizer Szerirods for example.
Szerirods.com has been taken by a someone and a bunch of others have also, I purchased the domain Szerirodsguide.com.
The reason for my choice was that the website will offer a guide to all different brand names of Szerirods implants. The sites service is to advise people on what type is best and then organise the surgery. We make our money from the supplier of the Branded Szerirods. So the service is free from the customer who came to our site.
Through key word research 80% of traffic to Szerirods sites are coming from people searching the word "Szerirods". So I want my site to get the highest PR possible for the word "Szerirods".
I currently rank on page 11 for "Szerirods". For "Szerirods guide" I am number one. I have also a blog page and this has helped appearing in serps for a whole bunch of different terms which has been helpful.
I have two questions what I am unsure about:
1) In the title tag of the index page, I currently have just the word "Szerirods". Is this enough if I am 100% focusing on the keyword "Szerirods"? or should I add more words. Would adding more words to the title tag dilute what I am trying to achieve?
2) Should I optimise our home page for the word "Szerirods", or should I create a separate landing page szerirodsguide.com/szezirods.html, and focus the optimisation of the word "Szerirods" for the szezirods.html page?
Thanks in advance people, your help and this forum is priceless to me. I really do appreciate your time in replying.
I hope I don't come off like an ass, because it's really just meant to be constructive criticism:
I'm kind of busy and sometimes take a look at WebmasterWorld and read a post or two at times, and sometimes I reply to them. But it costs time. And I think many people on here are like that.
I just started reading this post of yours, but after a couple of lines it made me think: "I don't have the time/energy to read this, right now, it's just way too long and not to the point".
Im really not trying to bash you because I used to make that mistake (and still sometimes make it), but now if I want a reply badly (or multiple ones) I go thorugh the message again and try to make it as breif as possible.
The briefer your message/question the more likely youll receive a reply. Many people are willing to give a way a minute or two for a reply to forum posts (which Im always thankful for), but if they have to read for a few mins and won't really be sure if they can give a reply to it, they might just stop it.
Really just meant to be constructive criticism. Apply it and youll get more replies!;-)
So I tried to answer all the potential replies in the first post. obviously it didnt work.
"Szezirods" is too short for a page title, it looks spammy and manipulitive. You are SCREAMING that you are optimising for a word, in a way that is blatantly against the interests of an actual human user.
Try calling it something like "A helpful guide to Szezirods- the cutting edge knee implant"
What you are trying to acheive is a site that is well constructed and easy to use for PEOPLE, which JUST HAPPENS to hit all the right notes with SEs. If you write for SEs, you won't get squat.
Your 'obvious' onpage SEO areas (meta tags, H1, H2, alt tags) need to feature co-occuring phrases (stuff that routinely gets mentioned when people discuss Szerirods [example: 'apple' focussed page might contain 'orchard, cider, fruit, MAC, itunes' but not likely all]).
Your content also needs to reflect these co-ocurring phrases, and you might want to dilute your keyword occurance with synonyms (such as "knee implant")
Finally, you need to think about your anchor text. Inline internal links should be carefully constructed to optimise relevancy signals. Inbound links (IBLs) are the other major factor, but is harder to control. Have a look at the Link Dev Library for a wealth of ideas.
At the moment, I think you are under an OOP (over optimisation penalty). You need a more balanced site. A landing page is likely to do more harm than good at this stage.
Right, best get cracking
