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Changing to a better domain

changing domains, PR transfer, SEO

         

jms75

10:20 pm on Aug 21, 2008 (gmt 0)

10+ Year Member



Due to some legal issues, we are required to change our domain.

I don't particularly have a problem with this since I've never liked the domain we have anyway. The only reason that we have it in the first place is the keyword in the domain name. And that keyword is insignificant compared to our other keyword traffic.

We do however have a great PR, a DMOZ entry, and we do really well in Yahoo and MSN as well for our target demo.

Can I rely on Google, Yahoo, MSN to honor the 301 redirects? The content will be the exact same as it is now, the coding, IP address,everything except we'll no longer be nearlyuselesskeyworddomain.com

Does anyone have any pointers or previous experience that they could talk about?

caveman

5:47 pm on Aug 22, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is unfortunate that the engines take so long to handle 301-ing of existing sites to new domains, but that's the current reality.

Some report little or no effect on their rankings but generally you can expect 3-12 months of disruption, i.e., reduced organic traffic.

Really no way around it though, if you want to move to a new domain.

Getting new links to the new domain will help. It's also worth trying to get those who link to you to update their links to the new URL's. A majority won't bother but some will help out. Worth the effort IMO.

MadeWillis

5:52 pm on Aug 22, 2008 (gmt 0)

10+ Year Member



Will you have to hand the domain over, since there are "legal issues"?

The reason I ask is that you may find it difficult to setup redirects if you do not own the domain.

[edited by: MadeWillis at 5:52 pm (utc) on Aug. 22, 2008]

jms75

6:09 pm on Aug 22, 2008 (gmt 0)

10+ Year Member



We will still own the domain. But to prevent needless events like this in the future we're going to use the nwe (better) domain and if the move works properly, we'll point the old domain to a "parked" page.

leadegroot

1:23 am on Aug 24, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Search around for discussions of this - there are right and wrong ways to 301 a domain change.
My main advice: do a slow move, n pages at a time over a few months.
But however you do it, its always at least somewhat painful! :(