Forum Moderators: open
Let's say you have a 100 keyword niche site, and you have great content for each one.
To expose yourself to more searches, you set up related keywords per each page.
If on red-widgets.html we have related keyword links like "blue widgets" "tasty black widgets" "red widget service".
I see a lot of people link these text links back to the homepage, or to the current page itself. Meaning, the current red-widgets.html page has <href>blue widgets</href> pointing back to red-widgets.html.
Is the above practice bad? How are related keywords supposed to link?
Should we set up a new blue-widgets.html, and let red-widgets cross link with it? Or we're fine with related keywords into the same area?
And then, what is a good threshold % related link density per page?
Do you need to fit in some "blue widgets" content into red-widgets.html?
Urban Zen
Outside of real expert hands (not me, guv!), internal links are best as a sensible, logical system that works for spiders - but also works for human visitors.
The system you describe is almost unworkable for human beings, and will do little busines - and no repeat business.
If you really have a powerful niche, why screw it up? :)
Linking to the homepage using the keyword is likely to only happen so often, so if you use it, use it when you really have a reason to send the visitor to the homepage.
Linking to the same page has no real advantage that I can tell and really messes visitors up.
Linking "naturally" between pages with your visitors in mind makes tons of sense from every angle.
There's no fixed set threshold, but definitely avoid excessive repetition of the prime keywords in too many links on pages, especially in the global navigation.
