Forum Moderators: open

Message Too Old, No Replies

Appearing as an individual person or large company when advertising.

Label your self as a individual or large company.

         

frenzy77

8:37 am on Oct 28, 2007 (gmt 0)

10+ Year Member



Hey guys:)

In your opinion, what would be the best way to advertise. As a large company or as an individual expert in your field?
Also, what has worked for you guys thus far and do you attract alot of clientelle?

Thanks for the input guys:)

Frenzy

King_Fisher

4:53 pm on Oct 28, 2007 (gmt 0)

10+ Year Member



Neither one if its not true. If you are a large company fine. If you are an

expert in your field fine. Don't represent your self as something you are not.

The public normally, eventually catches on. Truth in advertising always

pays!...KF

caveman

6:12 pm on Oct 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree wtih King_Fisher to a point, and to a point, not. I'm certainly not advising deception to the point of lying, but there is a great middle ground.

Part of the advantage of being small and private is that people don't know exactly your size and scope. I have one client who is relatively small, but through clever deployment of his time and resources, and knowledge of technology that saves him time and increases his productivity, he succeeds in looking far bigger than he is, and offering a level of service equal to or above much larger competitors.

But his Web site projected an image of him as a one-man band.

So he made changes to the site that are in no way deceitful, but project a more professional image and remove references to him, focussing instead on his company's abilities, partnerships, price and level of service.

Nothing wrong with that at all. It is the approach of almost every start up company. Focus on your strengths and don't go out of your way to highlight your weaknesses. ;-)

frenzy77

1:47 pm on Nov 9, 2007 (gmt 0)

10+ Year Member



Hey fellas:)
Sorry for taking so long to respond. Been a little busy.

Well...
Thanks for the great advice. I appreciate your valuable input:)

Also, thanks caveman for explaining how being small and private
has it's advantageous and to focus on ones strengths.

Frenzy