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I've been using a number of SE 'spider emulator' tools lately on one of the sites I'm working on.
For my top keyword phrase (two words) I get a density of about 3% on the index page of the site, and for the words seperately about 3.5% to 7% each.
On other content pages this phrase goes up to between 5% and 8%, and the individual words to 12% and 5% respectively.
Basically, is this good or bad? I have no basis for comparison. What would any of you say would be a target for key word density?
Thanks :-)
The best general advice is to write copy that reads well. In some cases you might use the words in your keyphrase in a different order, throw in a couple of supporting terms, etc. It mostly depends on the individual situation, though solid, natural sounding copy is still the key.
Getting back to your question, yeah, those keyword densities are well within ballpark ranges (depending on whose ballpark, guestimates are all over the place), and at least shouldn't hurt a page.
