I've been presented with an interesting challenge by a client. The site they are about to launch cannot be touched in any way - there is *zero* possibility of on-page or site-wide SEO, including *zero* possibility of adding unique, link-bait, long-tail, or any other kind of content. (PPC is already in hand)

So...all the SEO has to off-site. What possibilities does that leave us? Here's my thoughts:

Option A: white-hat
- submit site to relevant categories of trusted directories
- research competitors' backlinks, seek to gain same
- look for other linking opportunities, possibly even paid links

Option B: black hat
- generate a load of scraper-type sites on different class C IPs, cross-link them all, and point to new site

Option C: marketing
- build up a seperate, but on-theme, site that is of genuine interest to the target market, using lots of unique content
- in other words, the SEO work work would go into a totally different site with the intention of generating leads from that site.

Option D: all the above!

Interested to hear thoughts on pros/cons of any of the above strategies, or indeed new ones!