I liked this campaign to launch a product... but Microsoft had strengths to prepare a campaign featuring another prelaunch campaign introducing Origami.
So it made viral marketing to introduce this prelaunch campaign.

I think you haven't strengths like Microsoft ;-)

Traditional advertising has long time effects.
You are continually exposed to advertisement on tv, radio or newspaper.
Sometimes you are invited to call immediately but often you have possibility to make the action in a different time since when you watched or red the advertisement.

Online advertisement is different.
You can watch a site and return in that site in a second moment, you can add this site at your favourite's but often you make the action at the same moment when you read an online advert.
If you are actracted from a banner or announcement, you probalbly try to click on it.

In the Internet, short time effects are often more important than long time effects (in comparison with off line campaign).
Long time effects are also effective in the Internet but an user expect to read something, to access a site, to subscribe a newsletter (good idea for you ;-) ), to have more information, to interact or simply to play ;-)

However, if you would like positioning your site on search engines, you should publish structure of your site with simple text and start to obtain some link. In this way, when your site will be ready at the end of march, it will be also ready for search engines ;-)

[edited by: Calogero at 1:38 am (utc) on Feb. 14, 2007]

[edited by: caveman at 1:42 am (utc) on Feb. 14, 2007]
[edit reason] Deleted commercial links, per TOS. [/edit]