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Meta Description : How to make it an effective tool

Discussion about how to make the best use of meta descriptions

         

transition

12:36 am on Aug 14, 2006 (gmt 0)

10+ Year Member



I've been doing some research on how to effectively structure our meta description. Snooping around on WebmasterWorld I’ve come to the conclusion that if used correctly the meta description can be a valuable tool. While there are some discrepancies on how each SE uses the description, i will be focusing on using the description to `bait` to bring the users in.

My challenge is how to make this work effectively. Since i run online store i could take my products description and just toss it in the meta description - although since our product descriptions vary significantly, i can't be assured that using the product description will help provide any good information in a short sentence.
So here's my question, what do you think would be the most effective way to structure a description based on the fact i am promoting a product `Purple Widget`?

1.) Information and resources for `Purple Widget`

2.) `Purple Widget` and related information

3.) Looking for `Purple Widget`? Find information and products at `Company Name`.

Sample 1 presents the user with the obvious. Since all we know is the user searched for `Purple Widget` we can safely assume that they're looking for related information. I'm attempting to keep the keyword as close to the beginning of the sentence without actually having it be a first word. Keep in mind my page titles will also be `Purple Widget` so it could look spammy having the page title and product description start off with the same words.

Sample 2 could should catch peoples eyes quickly since it provides them with the keyword right off the bat. It's short and sweet, but is it effective?

Sample 3 attempts to ask the user a question, from what I’ve - asking a question (albeit rhetorical) can be good `bait`.
So this leads to the next logical question, which sample do you prefer and why?

caveman

5:27 pm on Aug 18, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Depends to some extent on which SE. Also, you're missing a few important kw's. ;-)