Forum Moderators: open
We registered most of our corporatename-dot-whatever in 2003, and have only been using the .com
Now we are wanting to launch a -partners.com, but wouldn't SE rankings be better on an aged .biz? I don't like having to re-explain .biz url to end-users, but we are interested in getting both the .com and partners site ranking well for for corporate name searches. Content should be sufficiently different...
So should I deploy on the older .biz, but register a -partners.com to 301 over? Or would that just furthur confuse the situation and I should just go with a new .com?
Thanks!
It is probably true that if you have an aged domain, and it has inbound links that have been in existance for some time, that you'll likely get better short term results in the organic SERP's. But we're talking a year or less. IMO, there are sufficient advantages to having a .com (like, it's what everyone types in when in doubt), that if this is a long term enterprise, I would not hesitate to go with the .com. A year from now, you will be happy you did, I think.
Also, FWIW, given the choice, I would not hyphenate "-partners". I'd just go with CorpnamePartners.com. Reason being, while there may be some advantage to separating the kw's for SEO reasons, your partners will presumably want to type in the domain at times too, and typing in the hyphen is a PITA. Hyphenated domains also look ever so slightly less professional, IMO.
My 2 cents anyway.
A parent company has a dash in their NAME (which I've inherited into my corporate e-mail address!), so I know all about it being an undesireable and wasn't planning on going there.
