The new Intel mobile Internet strategy takes advantage of the company’s Atom microprocessor, which was announced in early March. The Atom will have performance roughly equivalent to laptop computers introduced four years ago, but will use little more than a half-a-watt to two-and-a-half watts of battery power. That is significantly lower than the 35 watts of power consumed by the company’s state-of-the-art microprocessors in today’s laptops.

The new MIDs, which are scheduled to begin showing up in consumer electronics outlets in June, are the clearest evidence to date of the effort that Intel has made since its chief executive, Paul Otellini, set the company on a low-power strategy in 2005. In interviews, Intel executives said that the company was slightly ahead of the commitment Mr. Otellini made to bring out a line of lower-power processors before the end of the decade.

Complicating life for Intel is the fact that the chip maker is locked out of the low-power cellphone and smartphone marketplace, which today is entirely based on microprocessor chips made by designs licensed from the British design firm ARM Ltd. to companies like Qualcomm.

Intel Aims For Chips In Mobile Internet Devices (MIDs) [nytimes.com]