Shoppers will still use Bing, their just changing the name of the Ads platform.

More info here: [marketingland.com...]

From Microsoft's Q3 figures,

Interestingly, it reported search advertising revenue, excluding traffic acquisition costs, increased 12%.

[webmasterworld.com...]

Here's the announcement from Bing. "We’re changing our name from Bing Ads to Microsoft Advertising."
[advertise.bingads.microsoft.com...]

Google advertises on the web and on gmail, I wonder if this name change is a precursor to MS advertising on Outlook or Office :)

I'd think it's more of a precursor to avoiding being as vulnerable to mega-lawsuits from foreign countries given recent history.

Google search got hit hard by the EU three times recently, to the tune of billions. Bing could just as easily fall under those types of lawsuits so it's wise to pull the advertising aspect of the biz out from under the search arm of the company(for legal and liability reasons).

It's still a rose. Right? :)

Not sure what the name alignment is about, but somewhere in lawyer land there's a reason.

It's still a rose. Right? :)

It is, but it is no longer Bing's rose.

Just checking ... Bing is still an M$ product, right?

Just checking ... Bing is still an M$ product, right?

somewhere in lawyer land there's a reason.

When Verizon renegotiated the AOL & Yahoo search deals with Bing / Microsoft I think Verizon gained some control over many of the display ads shown on MSN.

But as broadband speeds improve & computers get more powerful the types of content people consume online change. Text then images then videos. And there are a lot of MMORPGs these days.

Video games are going to be a huge online ad category. They already are for Apple, Google & Applovin.

In a prior quarter Sundar Pichai spoke of Google Play ads as though it was primarily an ad program for games & gaming. Google also signed a deal with Unity & changed how advertisers could block having their ads shown in mobile apps.

The newest version of Xbox does not even support game discs.

So many of the former reasonable pay-once mobile apps are now subscription only (while requiring harvesting lots of user data at hello). Those will only make the ad-powered competing apps seem relatively more appealing. As much as people hate ads, almost nothing is worse than managing a hundred automated recurring subscriptions.

Google advertises on the web and on gmail, I wonder if this name change is a precursor to MS advertising on Outlook or Office :)

The free version of Outlook does have ads in the right rail.

Google stopped using all the personally targeted & contextual data for deeply relevant ad targeting in Gmail because those ads were making it harder for them to sell their Microsoft Office competitors to enterprise-level clients.