Bing "Introducing the Bing Network"

Forum Moderators: werty

Message Too Old, No Replies

Bing "Introducing the Bing Network"

engine

6:18 pm on Feb 16, 2016 (gmt 0)

Bing has published a post about it's new Bing network, which it says now incorporates the U.S. accounts and people from Yahoo, and an expanded network of partners.

Bing is in places you never expected and allows you to reach unique audiences where, when and how they want to be reached. In fact, did you know that the Bing Network includes 60 million searchers that can only be found here? A quarter of our clicks come from searches that are exclusive to the Bing Network, and that includes unique searches versus Google. That’s exclusivity that can’t be beat.

With the momentum of Windows 10, and the growth of our syndication business – including partners like AOL, GumTree, Wall Street Journal and Infospace – we’re adding more searches and clicks to our network; our syndication business continues to deliver high quality volume (over four to five times) compared to just a year ago. Bing "Introducing the Bing Network" [advertise.bingads.microsoft.com]

Shepherd

11:17 pm on Feb 16, 2016 (gmt 0)

I've looked this over a couple of times, even watched the video, and I'm still not getting it. Did they add something new, is this part of the content network?...

tangor

12:16 am on Feb 17, 2016 (gmt 0)

Bing's version of the black box of advertising and user engagement. With the numbers suggested, it is a growing market and one that should not be ignored. Bottom line will be effectiveness and conversion rates.. and the only way to know that is to play the game.

engine

5:05 pm on Feb 17, 2016 (gmt 0)

It was the Yahoo Bing Network, but now it's just Bing Network, along with its partners. The Microsoft language is, as usual, somewhat wordy and over complex.

SEMachine

5:57 pm on Feb 17, 2016 (gmt 0)

Could this mean that you need to manage Yahoo! search ads in their platform again similar to the old days? Gross.