Forum Moderators: werty
If that’s true, then there is a BIG hole in the market and Microsoft could fill it before the new year. That keyword siggestion tool was very valuable in keyword research for SEMs. Microsoft has better tools in beta, if Microsoft could get enough data in there to be the best of breed that would be great. [adlab.msn.com...] for example, sounds fantastic until we try – say – “soccer” and we find that it is not yet useful. How’s about giving us something we can really USE that is obviously better than what’s been before?
Come on Microsoft - let's see what you can really do! Give us all the data for six months so it becomes the defacto tool, then put it behind an adcenter login so everyone signs up.
P.S. Don't you DARE leave users out in the cold if they aren't in the US... it's MY idea - I want UK data! :)
Have a good Christmas guys.
Dixon.
How much money do you think that tool made Yahoo? There are plenty of ways to come up with keywords besides competing with everyone else who ran the same overture queries and beat the same keyword lists to death. Perhaps now some of those keywords will be available for people who work harder/smarter.
Regardless, I am not sure I see the big opportunity. I don't see how it really would make money for Microsoft. I used the Overture tool for a year before I ever signed up with Yahoo to advertise with them. Not to mention I did not sign up with them because of the keyword tool, and in fact I had google and msn campaigns running long before I had Yahoo! campaigns.
I am open to being enlightened but I don't really see how this helps bring in new business.
By the way, I see now the part about having to login to use it, but that data is available already for people who login, as it is for Google, and still for Overture. So I am not sure what you are asking for here. People used the Overture tool because they did not have to login.
The suggestion tool - for Overture - was a huge factor in gaining recognition for their brand. The fact that you used the tool for a year before signing up to Yahoo shows to me how powerful - not how weak - such a tool has on a slow burn improvement of brand reputation.
MS has so much more sitting there in adlabs - just useless to you and me due to the data sets. Imagine being able to do demographic research, competitor analysis with something cheaper than Hitwise and more... more... more...
Given that they have a whole research department in China somewhere on these things, they should put one or two tools to use and let us see what we can do with them.
