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How to Properly use Dynamic Text

dynamic text in ads, keyword substitution

         

MojoWire

11:15 pm on Aug 8, 2006 (gmt 0)

10+ Year Member



Hi Everyone,

I want to use dynamic text to susbstitute keywords into the title of the ad. I wanted to get some clarification on how this stuff works, as there doesn't seem to be a tremendous amount of official documentation (clicking on "Learn More" in the adCenter UI when creating ads results in a unauthorized access error).

Google's format is something like this {Keyword: My Title} where "My Title" gets used as the ad title if the keyword itself does not meet policy guidlines (too many characters, etc...). Does MSN offer something like this? If not, what happens if a keyword is too long to be a title? Will that keyword/ad combo just never show?

Thanks in advance for any help,
Joe

xor0

6:50 am on Aug 9, 2006 (gmt 0)

10+ Year Member



No, sadly adcenter has no default title. Any kws over 25 chars get rejected for that ad. You have to write an identical ad with a default title to catch those. Of course then this ad will show sometimes for all the other kws, although less often since it will have a lower CTR.

RhinoFish

1:29 pm on Aug 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



[webmasterworld.com...]

You can dynamically insert text into the title, the ad and the destination url.

Keywords
[advertising.msn.com...]
(see H, I, J, K)