Forum Moderators: werty

Message Too Old, No Replies

MSN AdCenter - the best PPC program

The best one at this time.

         

beren

11:08 pm on Jul 18, 2006 (gmt 0)

10+ Year Member Top Contributors Of The Month



This forum is full of complaints about MSN AdCenter, and I agree it is difficult to work with. They have many, many wrinkles to iron out.

But we should also admit: MSN is the best PPC program going right now. The cost per converion is lower for AdCenter traffic than for AdWords or YSM traffic. This is my observation from three accounts in different industries.

The reason? No affiliates! All AdCenter traffic comes from MSN, and there is no reason to think MSN is paying people to click on the ads. It all appears to be real users.

This stands in contrast to AdWords and YSM which allow parked domains to show their ads and which take substandard affiliates. YSM, in particular, has been accepting all sorts of low quality affiliates recently.

But that hasn't happened at MSN. Not yet. It can't last, of course. Eventually the greed will win out in and they will accept affiliates and the quality of AdCenter traffic will decrease.

In the meantime, I think we should congratulate AdCenter for being a source of high quality traffic.

crak_bot

4:01 am on Jul 19, 2006 (gmt 0)

10+ Year Member



Adcenter is not perfect but you do have a point that got me thinking.

I have way higher conversion % with MSN than google, it's just the volume is lower. But since I can't imagine that the type of people who use MSN are that much more willing to purchase the only explanation is that a much higher % of google clicks are fraudulant than even I had assumed. Because if MSN had the volume google sends me with MSN's conversion rate I would be making money hand over fist.

I just hope MSN does not get greedy and start a publishing network or partner with any shady search engines.

eljefe3

4:14 am on Jul 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm in agreement. These PPC programs that are harder to list keywords mean the lazy people don't do it. I do much better with MSN and Overture than I do with adsense due to fact that adsense makes it easy to throw up 30,000 keywords whereas MSN and overture are kind of a pain to put up big numbers of keywords easily.

Green_Grass

4:27 am on Jul 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I hope and wish adcentre goes international soon.

Murfman

3:27 pm on Jul 20, 2006 (gmt 0)

10+ Year Member



I'm in agreement. MSN still has their serious hiccups and setting up campaigns and getting them running on all cylinders is not for the faint of heart.

However, one can get a vision of what it will be when the major issues are ironed out and I like it.

Yes, right now they have the major advantage of no junk distribution/domain parking partners. It probably won't last forever for the reasons previously stated. But it means a lot right now to be able to say that I trust their traffic.

wildbest

4:01 pm on Jul 20, 2006 (gmt 0)

10+ Year Member



But we should also admit: MSN is the best PPC program going right now.

You are not serious, are you?

MSN AdCenter is of a very poor quality. MSN has very low search volume and conversions are at the lowest level among the 3 major PPC programs. That is what we have. If you think we have low budget or low quality ads that result in such a situation, just try the Research Tool on your AdCenter account and you'll see how low search volume is on MSN even for most expensive keywords.

The reason for such a situation is fundamental. MSN Search is not used for shopping comparison. Clicks are coming mainly from webmasters and competitors clicking on each others ads.

sailorjwd

11:55 pm on Jul 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm disappointed.

I moved the 100 top performing keywords from adwords over to msn and then doubled the price. They've been approved for 3 days now and not a single impression.

Adwords was getting 5000 imps a day.

SonnyC

1:57 am on Jul 21, 2006 (gmt 0)

10+ Year Member



Sailorjwd, I believe the problem is the reporting tool and not the adCenter performance. There seems to be a reporting problem. Run the Reports. Select the time frame as "hour" and the date range of whatever you want. Try it.

Great White Shark

9:34 am on Jul 21, 2006 (gmt 0)

10+ Year Member



I've recently started new campaigns on YSM and Adcenter. Previously we were only using adwords. Sales have pretty much doubled, however I'm having a hard time tracking my sales. Google is quite easy, YSM takes forever to update and on Adcenter all i see is goose eggs. It just shows that we spent $24 in advertising but there is no info given. If my mystry sales is as a result of MSN adcenter, then God Bless Them!

powerstar

10:23 pm on Jul 21, 2006 (gmt 0)

10+ Year Member



<<<<Yes, right now they have the major advantage of no junk distribution/domain parking partners. It probably won't last forever for the reasons previously stated. But it means a lot right now to be able to say that I trust their traffic.>>>

Depands which route they will take, if they will go the Google way and alow us to select then it's not going to be so bad. If they go the Yahoo way then we/they will have a problem.

sailorjwd

12:46 am on Jul 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



SonnyC,

Thanks for the tip. Hourly reports show data :)

mfishy

12:59 am on Jul 28, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The conversions are off the charts as of now. Traffic is pretty decent level too.

As for msn being better due to not having sitribution parnters, you can select to only show your ads on google as well. Thing is, for us at least, msn has always SMOKED google in terms of conversion rate on natural search too.

rise2it

7:49 am on Jul 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"If they go the Yahoo way then we/they will have a problem. "

No, if they go the Yahoo way, I'll leave them with 10 cent bids, and take tens of thousands of $$$$ away from them, just like Yahoo/Overture forced us to do with them.