Forum Moderators: werty
But we should also admit: MSN is the best PPC program going right now. The cost per converion is lower for AdCenter traffic than for AdWords or YSM traffic. This is my observation from three accounts in different industries.
The reason? No affiliates! All AdCenter traffic comes from MSN, and there is no reason to think MSN is paying people to click on the ads. It all appears to be real users.
This stands in contrast to AdWords and YSM which allow parked domains to show their ads and which take substandard affiliates. YSM, in particular, has been accepting all sorts of low quality affiliates recently.
But that hasn't happened at MSN. Not yet. It can't last, of course. Eventually the greed will win out in and they will accept affiliates and the quality of AdCenter traffic will decrease.
In the meantime, I think we should congratulate AdCenter for being a source of high quality traffic.
I have way higher conversion % with MSN than google, it's just the volume is lower. But since I can't imagine that the type of people who use MSN are that much more willing to purchase the only explanation is that a much higher % of google clicks are fraudulant than even I had assumed. Because if MSN had the volume google sends me with MSN's conversion rate I would be making money hand over fist.
I just hope MSN does not get greedy and start a publishing network or partner with any shady search engines.
However, one can get a vision of what it will be when the major issues are ironed out and I like it.
Yes, right now they have the major advantage of no junk distribution/domain parking partners. It probably won't last forever for the reasons previously stated. But it means a lot right now to be able to say that I trust their traffic.
But we should also admit: MSN is the best PPC program going right now.
MSN AdCenter is of a very poor quality. MSN has very low search volume and conversions are at the lowest level among the 3 major PPC programs. That is what we have. If you think we have low budget or low quality ads that result in such a situation, just try the Research Tool on your AdCenter account and you'll see how low search volume is on MSN even for most expensive keywords.
The reason for such a situation is fundamental. MSN Search is not used for shopping comparison. Clicks are coming mainly from webmasters and competitors clicking on each others ads.
Depands which route they will take, if they will go the Google way and alow us to select then it's not going to be so bad. If they go the Yahoo way then we/they will have a problem.
As for msn being better due to not having sitribution parnters, you can select to only show your ads on google as well. Thing is, for us at least, msn has always SMOKED google in terms of conversion rate on natural search too.