Back in December there was post here about Google expanding rich snippets and knowledge graphs.
[webmasterworld.com...]

The thing that struck me most about the screen shots that were shared was Google's extensive use of Carousels to present content in the mobile serps. Images, Videos, more content... This struck me as a brilliant UX feature for small screens, you can present a lot of content with very limited screen space that users are very likely to interact with. Show one card, then peak the next one. Who can resist seeing whats behind the screen?

Since that post I have begun implementing Carousels in my new page designs.
Tab content => replaced by a carousel of the content
List of links => replaced by a carousel of the links with a preview of the linked content
A horizontal button group, that on mobile becomes grouped vertical => replaced by carousel of buttons

All the content is findable by the users so nothing is "hidden" as in tabbed or show more content.

Basically I'm in love with carousels. But who cares what I think! What do other think of carousels?

Do carousels fall into the same category as infinite-scroll, loved by devs hated by users?

How much is too much? I'm thinking of creating where all the content is a carousel, four in total. Only the ads would be static.

Oh yes! Ads... Put an ad below a carousel, the ad becomes sticky, but its not.