Fixed Header on Mobile, Higher Engagement vs. Annoying?

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Fixed Header on Mobile, Higher Engagement vs. Annoying?

thedonald123

7:24 pm on Oct 30, 2014 (gmt 0)

I'm wondering how to increase time on site and pages/visitor on mobile.

I just released a responsive design in the summer and the mobile visitors are viewing 25% less pages/visit compared to desktop and time on site is also less about the same.

The main navigational menu folds up to a dropdown menu at the top of the page on mobile and less than 2% of visitors are clicking on it. Thus the reduced time on site and pageviews.

I'm wondering if setting the menu to fixed and always displayed at the top of the screen will help increase engagement or if it is annoying?

Anybody tested this?

not2easy

8:51 pm on Oct 30, 2014 (gmt 0)

If your drop dowm menu needs javascript or hover to activate, they probably aren't seeing it. There was a recent discussion here: [webmasterworld.com...] about that topic. Google's most recent tools and tips for developing for mobile are included in their tutorials: [developers.google.com...]

thedonald123

1:55 am on Oct 31, 2014 (gmt 0)

It's a CSS menu, works fine on a mobile device.
I looked through the Google Fundamentals and couldn't find any reference to a fixed header.

I have google analytics set up to capture the opening of the dropdown menu as an a Event. And only 2% of mobile visitors are clicking on it. Of the ones who do click and open the menu, pages/visit goes way up really high to like 20/pages per visit. So, that tells me that opening that menu is something I want my visitors to do, instead what seems to be happening is once the scroll past they navigation, they seem to forget it exists. Pages are long.