Hi everyone! Loooong time lurker at WebmasterWorld (like years) and first time poster. Thank you in advance for your help. =)
My site is not currently mobile optimized. I hear lots of claims of how mobile redesign could increase traffic by 20-30%. But I'm skeptical of those claims. I can only think of two main ways mobile redesign can help a website:
Better bounce rate for mobile users -- My bounce rate is 79% for desktop users and 85% for mobile users.
More pages per session -- Currently 1.52 for desktop users and 1.26 for mobile users.
As you can see I can definitely improve the numbers for those two stats, which may generate about 5-10% increase in traffic. But the improvement doesn't seem *that* dramatic (at least not as dramatic as the numbers I see in case studies presented at conferences and design firm white papers).
Am I missing something here? Are there other ways that a mobile-optimized design will help me increase traffic? What kind of traffic increases do you usually see for websites after they go through a mobile-optimized design?
Here are more stats for your reference
General site stats per month:
1.3 million sessions
1.7 million pageviews
76% new sessions
1 million new users
1.41 pages per session
Sessions:
Desktop: 50% (650,000 sessions)
Mobile: 35% (455,000 sessions)
Tablet: 15%
Bounce Rate:
Desktop: 79%
Mobile: 85%
Tablet: 81%
Pages per session
Desktop: 1.52
Mobile: 1.26
Tablet: 1.45
Average session duration
Desktop: 1:22
Mobile: 0:54
Tablet: 1:18