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A year ago, it probably looked like a brilliant idea: bait products like Office 365 with unlimited cloud storage: documents and PowerPoints and Excel don't take up that much space, do they?
Users, given a shot at a disk that was never full, took a different view, with some punters using it as a backup for small networks or DVD collections.
Rather than buy up the Milky Way's entire supply of spinning rust to keep things going, Redmond's decided OneDrive desperately needs a downgrade.
Microsoft's changes to its OneDrive personal cloud storage prices reflect badly on the company, and have left users angry and bewildered.
Most people have at least 30GB of free OneDrive storage: 15GB as standard, and an additional 15GB bonus easily obtained by setting the camera roll on a mobile device to use OneDrive for image backup. An additional 100GB was available for $1.99 per month.
The cost of storage continues to fall; but Microsoft has gone against the trend by announcing greatly increased prices. Free storage decreases to 5GB and the 15GB camera roll bonus is discontinued, so typical users will go from 30GB to 5GB for free, a reduction of more than 80 per cent.
Further, the cost of buying extra storage is doubling, with just 50GB available for $1.99 per month.
In other words, Microsoft deliberately pushed users towards OneDrive, encouraging them to embrace the new world of "cloud and mobile."
Now here comes this sudden and drastic price increase, which looks like a classic maneuver to tempt users in with free stuff and hoist the cost once they are hooked.