Apple Quarter 1 Revenue Down 5pct to $84.3 Billion

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Apple Quarter 1 Revenue Down 5pct to $84.3 Billion

engine

10:40 pm on Jan 29, 2019 (gmt 0)

Apple's revenue was down 5%, year, on year, to $84.3bn.

"While it was disappointing to miss our revenue guidance, we manage Apple for the long term, and this quarter's results demonstrate that the underlying strength of our business runs deep and wide," said Tim Cook, Apple's chief executive.

[bbc.co.uk...]

engine

12:03 pm on Jan 30, 2019 (gmt 0)

Here's Apple's own post on the results
[apple.com...]

iPhone revenue declined 15 percent from the prior year, but services grew 19%, up to $10.9 billion.

Clearly, still a very wealthy company, with services taking over from a saturated hardware market, with declines in some regions making the hardware take a bigger hit.

The company, is still doing well, despite the immediate headlines.

Keep creating for the Apple sector is my view.

Mark_A

9:26 am on Feb 27, 2019 (gmt 0)

.. we manage Apple for the long term ..

I had a manager who used to say, "Mark the long term is made up of lots of little short terms, how much are you going to sell this month!?"

engine

12:46 pm on Feb 27, 2019 (gmt 0)

That manager is correct, Mark, at the base level. It does need strategy to enable sales to come from the correct sectors, and I think this is where Apple has strength, in that it looks at the longer term. It's slowly converting over to a subscription system, and some of it by stealth.
Long term, it's all good for Apple, imho.