First, Google confirmed it was axing six more of its products. Separately, a blogger spotted that the world's largest ad broker had begun hooking all new Gmail signups directly into Google+ by default.

"As we head into 2012, we’ve been sticking to some old resolutions – the need to focus on building amazing products that millions of people love to use every day," said Google product management veep Dave Girouard in a blog post.

"That means taking a hard look at products that replicate other features, haven’t achieved the promise we had hoped for or can’t be properly integrated into the overall Google experience."

He then went on to list products on the Chocolate Factory's hit list.

Any ... using GMC can continue ... duration of their contract, ... support is ending ... and users are encouraged to shift over to using Google Apps instead.

... Sky Map app for its Android OS to Carnegie Mellon University...

... Needlebase, ... "retired" in June.

Picnik ... killed on 19 April ... or copy them over to Google+.

... Social Graph API ... dumped in April ....

...March ... will kill Urchin, ... bought ... in 2005.