Just doing a little research on Google Shopping and typing in some product searches I've come across some issues with Google results.
We use some standard products then 'dress up' the product to create a new product that is unique to us, i.e. in a doctor outfit, or with a bandage and neck ribbon with message, or a university gown and cap, or a valentines outfit etc etc
Now, when we catalogue the product it still has the main manufacturer/brand and manufacturer product code. So these are uploaded in the Google Shopping feed.
I'm sure it wasn't an issue before - may be wrong - but what is now happening is that if I search for GET WELL WIDGET Google displays our result title, but shows the default product image, i.e. the one that everyone else sells without the outfit. Our price can be any one of a number of prices we use for the WIDGET in different outfits - thus often resulting in a wrong price. The description can be from another WIDGET - again from the same base product but used for a different outfit.
You get the idea. Someone is searching for example GET WELL WIDGET and is being shown an entirely different result. One that should be unique but instead has half a dozen competitors all actually offering the default item only, mostly if not all cheaper because they haven't added any thing to it.
A disaster!
Do I stop uploading product codes? What should I do? This is quite serious for us, as these differentiated products tend to bring in a lot of sales given that they are unique.