OK, I see a lot of hate for AMP in this thread and I realize some of it is justified.
For those of you who ran tests, well done. Never take anything at face value, always test (if possible) just because something is new and "proven" (proven by who?) doesn't mean it is going to work for you or that it is even good .
For people who claim their websites are already fast, I see some mentioned 1.5 seconds - is that in a 3G network or your home PC super fast internet? AMP was made to be specifically fast for 3G in which site speed should be tested. Also, the average site load of AMP sites is 0.5 seconds - [
ampproject.org...] 3 times faster than 1.5 seconds, that's for sure.
ByronM, you said it will take a long time to redesign your site in AMP due to the client site libraries, etc - do you REALLY need them? The reason AMP is so fast is that it makes you second guess your choices - just cause you have that super fancy pop up, doesn't mean you need it or it is useful, but it is a drain on the user's PC/phone.
riccarbi, as for AMP being a "google myth" that's what I initially thought, but Google something and see most of the 1st page results are AMP pages.
I was very skeptical of AMP too, but the truth is most of the websites are developed horribly. However, you can have an AMP site and it will still be horrible :-)