Hmm, the discrepancy is real.
About 2/3 of search terms are not available for me to review.
Various reasons have been offered by G advisors, none of which are really satisfactory.

I notice Bing doesn't do this.
Bing lists search term detail for every click it generates on our account.

Too bad that Google is incrementally removing good features from a good product. Again

Wish there was something we could do about it. I too had the ridiculous experience of asking for a reasonable explanation from a Google Rep. There was none.

We pay for these clicks, why on earth can't we see what we are paying for? To me this is similar to the situation where Google admitted they adjust bids (always upward) to improve their profit margin. Seems to me that is highly unethical, possibly illegal and bordering on fraudulent. Same with the keyword "creep" we've been seeing since the switchover to SSL and their claim that they needed to protect people's privacy. What a crock. More fraud. When will this stop?

There may be some very (extremely) crude hacks to try to figure out (in an orthogonal sort of way) some of what's going on. But you'd still be guessing.

I spent years mining the Search Terms Report for negatives and I found it was exceptionally useful, but less and less so over time. Sometimes you can find patterns and go from there.

Somewhere I read that I might find some of these now-invisible terms by looking at the terms in the account's GSC. Not directly applicable, but if I needed to find more negatives, this would be the next place I would look.

Hi chewy, I am quite angry about it, if they are going to charge me for a click, the least I expect is the search term that was used to trigger the keyword for that click.

Hiding that just makes me think - there is something to hide.

Yep. And I think we know what.

Quite angry too - and anticipating some really awful losses when I start up any new account there.

Not even sure why I would try.

Plan to poke around with the Bing product.

Last time I looked, it was horrible. So horrible I never went back. That was better than 10 years ago.

Time to revisit.

I use Google Ads and Microsoft.

For my current keywords, Google tends to have more searchers, but Microsoft does bring in visitors that become enquiries so we persevere with it also.

Google tends to charge quite a lot more per click, it hides details so you can't have proper control and it frequently pops a large CPC price in the mix as if we wouldn't notice. I do notice though. The only real restriction to spending with Google seems to be the daily budget averaged out over a month.

The missing search terms issue is starting to irritate more now.

Google is showing just 25% of clicks in search terms.

So for 75% of our accounts clicks we don't know the search term.

Any updates on this? This is but one of dozens - if not hundreds of "slights" that Google has learned to roll-out over time.

Good thing I learned years ago of their chicanery. Too long ago, their motto was "don't be evil" -- well, too bad.

There was even a "Google Guy" hanging out here on WebmasterWorld. Matt Cutts may or may not have been GG - but the Goog was cool in those days.

Hi chewy, no update from me, still struggling along without all the information required to control things properly. Have a meeting coming up, may spend some of it pointing out this issue.

I notice Bing doesn't do this.

Not true in my case. Both Google and Bing do not show all search terms in many accounts I control.

Hi smallcompany, sorry I missed your post. Didn't know Bing also does this, always seemed not to - at least for me.

Hope there's a class action suit against the big G. Spent more than a million of my client's money on AdWords and Google Advertising. Also wasted a thousand or more on PMax. What a disaster.

And now with AIO - a true punch in the gut that keeps on giving.

Great tool for users - p*ss poor tool for content producers, marketers, anyone down the clickstream who has come to depend on Google's clicks.

Will Google do the right thing - or continue on this path?