Is google taking us for a ride?
I recently paid for an adwords campaign and linked it to a website with google analytics. To my surprise I was getting great adwords reports that 650 people clicked through to my site per day, but google analytics was telling me that half was "visiting" my site. Now, it's important to understand the the term "visiting". For some reason Google decided that the term "click" and "visit" are very different things. "Click" means that a person can click from your ad to your site, however they can also go back and do it again X number of times, equating to X number of clicks, however the less than exciting results in google analytics show only half actually visited because if the same person (IP) visits multiple times within 30 minutes its counted as one visit. So what I am wondering is, if this statistic is not worthy to be considered in analytics, why is it worthy to counted in adwords? It's pretty obvious why? Because google can dramatically increase its revenue. This also allows competitors to your business and google themselves to benefit greatly from this "discrepancy". Why should I pay for someone to "discover" my site twice if they accidentally go back a page and then forward again? I can imagine that maybe a few might do this, but every single person doing this? My clicks to visits is double, which means every person on average is double clicking on my ads? I seriously doubt this is true, which makes me wonder: Is Google taking us for a ride? Your thoughts?


Reference link to google click rules: [adwords.google.com...]