I receive alot of click-thoughs on this ad, however, I'm pretty sure that most searchers are using a search phrase that contains more words than just "red widgets".
For example: They, might be searching "homemade red widgets" or perhaps "red widgets new york". They could be using MANY different keywords mixed in with, or preceding, or following the words: "red widgets".
Is there a way that I can view the actual search phrases that the searcher entered (whom clicked on my ad)?
In other words, I would like to be able to login to Adwords, then select one of the key phrases I have setup as part of an ad group, then ask Adwords to show me the key phrases that searchers (whom have clicked on my ad) have used that Adwords has associated with the particular broad match key phrase I selected.
So, using my example, I would like ask Adwords to show me exactly which key phrases searchers (whom clicked on my ad) have entered in which Adwords associated with "red widgets" when it displayed my ad. Perhaps the searcher searched for the key phrase "shiny red widgets" and Adwords matched that to my "red widgets" broad match phrase, thus triggering my ad to display.
As far as I can tell, Adwords only tells me that my key phrase "red widgets" triggered a click-through. However, I want more information that just that. I want to be able to view the actual key phrase that the searcher entered which prompted my ad to display.
Does anyone know if this capability exists?
That won't give you everything, but it's a start.
If you run Google Analytics, I have a filter that will display actual search phrases next to the keywords that AdWords reports; I just posted here somewhere.
I mistakenly assumed that the Search Query report feature was a function of Analytics, and that is why I couldn't find it; it turns out that it is a feature of Adwords.
For future reference, this link describes how to perform a Search Query report: [adwords.google.com...]
[edited by: budbiss at 2:29 pm (utc) on Aug. 10, 2008]
However, as far as I can see, although it does show me the seach query that triggered an ad to display, it does not show me the specific keywords in that ad group that Adwords associated with the search query.
Is there a way to do this?
You can do it from the raw logs and a spreadsheet if you know what you are looking for and if your logging is set up correctly.
Another way to do it is to install the filter that comes up when you search on the phrase adwords keyword data exposed in Google Analytics.
Raw logs will show you what happened in the past. Google Analytics will only show you what happened after you installed the filter.
Netmeg, where are the results of this filter displayed? I set it up, but I'm not sure where the filter results are displayed.
Ok, it looks like you answered most of your own questions, but as far as this one - if you've set up a Google Analytics profile with the adwords details filters, then you want to go into Traffic Sources, then AdWords, then AdWords Campaigns, and drill down till you get to the keyword level. It will appear like this:
blue widgets (blue+shiny+widgets)
Where your AdWords keyword is first, and the keyword the user actually typed in is in the parentheses.
What is the Adwords details filters? Are you refering to the filter that you describe in this link: [webmasterworld.com...]
Or, are you refering to something else?
This is the link you want - it's for two filters for Google Analytics that will display exactly what you want.
[webmasterworld.com...]
Here is an example of the results I'm seeing:
red-green widgets (http://www.google.com/search?hl=en&q=red-green+widgets+)
I double checked to verify that the filters I setup reflect your instructions precisely.
Do you have any suggestions?
I am also experiencing the same information as BudBiss in that within Google Analytics I am seeing:
red-green widgets (http://www.google.com/search?hl=en&q=red-green+widgets+)
and is showing this for all Adwords traffic. Should the filters be stripping out the search string from the referring url or should the filters being showing the search string as above?
(ps - NETmeg. It's a pun!)
For example, I'm looking at one right now where my keyword was green widget, but the search string the user typed in was acrylic green widgets, and it looks like this:
green widget (acrylic+green+widgets)
So the actual string was a plural, plus the added word acrylic. Now, some of these widgets happen to be acrylic, so I can add that to my keyword list, to make sure I get all searches for it in the future.
You need to let the filters collect data for several days to a week to get a clear picture, really.
And if someone knows of a better way of extracting the information out of GA, please pass it on.
If it's going to display the whole URL sometimes, that's no big deal. And, like you said, I can see the keywords now...and that's much much much better than not being able to see anything at all :)
I really appreciate your help. If I come across a better method of veiwing the search queries, I will definitely pass that information on.
