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Questions about suspended Adwords account

Account was suspended, is there any hope of re-activation?

         

OffTheRadar

4:57 pm on Aug 30, 2007 (gmt 0)

10+ Year Member



A couple of weeks ago our Adwords account was suspended, apparently permanently, for submitting disapproved ads multiple times. A few months back I had placed a new employee in charge of our account, and after he appeared to get the hang of things I stopped monitoring his work. He was using Adwords Editor for creating/editing ads and was never logging into the web interface. He was also using "Get Recent Changes", so he didn't see the disapproved ads. Apparently with each upload of new ads the desktop app was also resubmitting the same disapproved ads, which led to the suspension.

I realize that I made several mistakes. Obviously my training was not adequate and I should never have stopped monitoring the account myself, even if just to provide oversight. Google can choose to do business with whomever they please, and they are well within their rights to terminate our account.

I have done lots of reading where others have had accounts suspended, but I have yet to find a single case of someone having a suspended account re-activated. I'm wondering, has anyone had an account re-activated after suspension for a similar reason? Do I have any chance of being able to advertise with Google in the future?

[edited by: OffTheRadar at 5:02 pm (utc) on Aug. 30, 2007]

whoisgregg

5:09 pm on Aug 30, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A polite email to Google support detailing what happened should be effective. It's worked for me before on an account that got suspended (in that situation over a misunderstanding about the content of the site being advertised).

I have done lots of reading where others have had accounts suspended, but I have yet to find a single case of someone having a suspended account re-activated.

People who get an account re-activated aren't nearly as vocal as people who don't.

OffTheRadar

5:27 pm on Aug 30, 2007 (gmt 0)

10+ Year Member



Unfortunately it doesn't look emailing support is going to help. I sent an email explaining the situation as soon as I realized what had happened. They responded that they were having a specialist look into our account/situation and that we should wait to hear back from them.

After around a week of no response, I politely wrote to support again asking if the specialist had made a decision. The response was not what I was hoping for. They had made a decision and would not be accepting advertisements from my company.

Are there any other steps that I can take? Is there a hope that they may reconsider if I contact them again down the road, in maybe 6 months or a year?

Philosopher

5:34 pm on Aug 30, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Have you tried calling Adwords support?

This has worked well for me.

On an old campaign, I had it suspended twice and terminated once and was able to get it reactivated in every case with a call and a good explanation of what happened, and in my case, I was certainly pushing the envelope a bit.

OffTheRadar

6:35 pm on Aug 30, 2007 (gmt 0)

10+ Year Member



I haven't called Adwords support. I read in another thread that the phone reps aren't able to help. They only direct you to reply to the email about the suspension. I am also hesitating to contact them again because I don't want to give the appearance that I am harrassing them about it, which I assume may make matters worse.

What is the difference between a suspended account and a terminated account?

Philosopher

6:48 pm on Aug 30, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Normally, if the account is suspended it says just that, something along the lines of "your account has been suspended until you correct #*$!X...".

When it was terminated, I logged in one day and the message stated that my account had been terminated and that this was irreversible. Turns out it wasn't as irreversible as it sounded.

I emailed a few times and called and within about a week and a half it was turned back on.

OffTheRadar

7:32 pm on Aug 30, 2007 (gmt 0)

10+ Year Member



I guess in my case suspension and termination are synonomous. I believe it would violate TOS to paste the email here, but to paraphrase it says: "We are not able to revoke your account suspension, and will not accept ads from you in the future."

Thanks for the advice. Perhaps I will see how far a phone call will get me.

smallcompany

4:26 am on Sep 1, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Please don’t take this personal, but believe or not, folks like your employee had cost us ’0,000s, yes you see the right number.

Just for the reference of all people using Google AdWords, ads with invalid display URLs are those that drive the cost up the most, firstly for those that run ads with valid display URL.

From that perspective, I wish all get their accounts, not terminated, but suspended once. If it happens again, Google AdWords, please go with termination.

Now, in your case they obviously see they’ve given you a chance. …and here is how you had your chance:

You did not mention emails which are always sent by AdWords whenever your ad gets disapproved. It is always one email per disapproval process I believe… or ad group, correct me please.

Anyhow, before you get your account terminated, you should be receiving tons of emails. Now, if your guy has not been logging on, how about emails?

For the sake of all “white” advertisers, I say Hooray! Google on terminating accounts of those that did it on purpose. For others, I feel sorry about and hope they can get it fixed.

OffTheRadar

2:59 pm on Sep 4, 2007 (gmt 0)

10+ Year Member



Smallcompany,

I appreciate your feedback. You are absolutely right, Google did everything that they should have done and I have no one to blame for this situation but myself.

Google did send us quite a few emails about this disapproved ads, but unfortunately I did not get them (again, my fault). In turning our adwords account over to this employee, it gave me more time to work on some of the many other projects that I had been putting off. One of those was to install a spam filter on our Exchange server. I neglected to add 'google.com' as a safe domain in this software, and unfortunately the emails were tagged as spam.

Also, I would like to offer a correction. The problem with our ads were not the display Urls, it was the type of product we were advertising. 99% of the products we sell are acceptable to Google, but two or three are not. After getting this employee up and running, I tasked him with creating individual ads for each specific product on our web site. Previously most of our ads were generic to the product type or manufacturer.

I've definitely gotten myself into a tough spot. Do you have any advise for how I can get another chance?

CWebguy

3:41 pm on Sep 4, 2007 (gmt 0)

10+ Year Member



Did you beat the employee? :) j/k